OOC Branding, Marketing & Advertising

During my time (2020 – 2022) as Head of Marketing, Digital Content and Communications for One Off Comedy (Puppy Ltd´s Entertainment division) I planned and managed their Integrated Marketing and Events (200+ Professional Stand-up Comedy ticketed shows). Additionally, I designed One Off Comedy´s core talent logo as well as all their events´ advertising materials – online and offline – and social media assets (samples below).

My 2D logo was reproduced into a physical 3D stage backdrop logo which proved to be extremely successful at driving fan engagement and organic growth. Audience members everywhere loved taking selfies and group photos on stage – with the logo behind them – and sharing them on social media tagging One Off Comedy.

Thanks to my well-planned strategies and multidisciplinary skills, they experienced amazing growth whilst staying well within their marketing budget:

. 1,127.27% increase in customer acquisition.
. 1,618.18% increase in revenue.

One Off Comedy core founding talent logo

One Off Comedy Marketing & Advertising assets

Below, you will find some Evenbrite Event Headers, a Facebook Header, a couple of posters and the images and titles for the blog series ´10 Minutes in the Life of A Comedian”. These are just a few samples from the hundreds of marketing and advertising materials I created for OOC:

OOC Zoom Podcast

All live events were cancelled due to local and national pandemic-related lockdowns for several months in 2020 and 2021. In order to mitigate losses and prepare the ground for higher growth once open, I planned and developed a digital and content strategy, which included a Zoom podcast. This tactic served to create brand and talent awareness, facilitating OOC´s later sold out shows.

I helped produce, plus edited and post-produced the following episodes and teaser videos: