These are examples of work that I am able to share, as this type of work is usually confidential.
Click each image to view the full plan.
Teladoc
Industry / Sector: Health Tech
A 2025 email marketing campaign plan developed for Teladoc, designed for their clients to increase customer acquisition, boost engagement, and improve their Net Promoter Score (NPS).
Shelter Hall
Industry / Sector: Hospitality
Events and activations strategy created to acquire customers during the low season while increasing brand and venue awareness.
MyTutor
Industry / Sector: Education, Edtech, SAAS
Request: Drive 1,000 tutorial completions for September 2023, including CRM channel strategy.
Projects Abroad
Industry / Sector: Travel & Volunteering
Request: Increase conversions and reduce cost per lead/customer acquisition cost, optimising ROI.
Arke
Industry / Sector: Integrated Marketing Agency
Request: Increase agency revenue via new contracts from client type A (Business) and augment traffic and engagement from client type B (Marketers/Marketing Students). I also created a Looker Studio GA4 data visualisation dashboard showing traffic numbers, on-site engagement and conversions.
