Marketing & Content Strategy

These are some recent examples of my Marketing & Content Strategy work (that I can share).
Click on each image to access the specific plan presentation.

Shelter Hall

Industry / Sector: Hospitality

Request: Campaign of promotions and events to acquire customers during the low season and increase brand/venue awareness.

MyTutor

Industry / Sector: Education, Edtech, SAAS

Request: Drive 1,000 tutorials for the month of September 2023 including CRM channels.

Projects Abroad

Industry / Sector: Travel & Volunteering

Request: Increase conversions (by the company´s target percentages) and reduce cost per lead/customer acquisition cost (optimising ROI).

Arke

Industry / Sector: Integrated Marketing Agency

Request: Increase agency revenue (by the company´s target number) via new contracts from client type A (Business) and augment traffic and engagement from client type B (Marketers/Marketing Students).

As per the company´s request, I also created a Looker Studio (formerly known as Google Data Studio) GA4 data visualisation dashboard showing traffic numbers, on-site engagement and conversions.